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Established in 2001, Retail in Action is a specialist shopper agency that helps brands perform better at retail. We focus on the interactions and relationships that exist between brand, shopper and the retail environment. For clients we deliver insights generated through deep understanding of consumer as shopper and extensive knowledge of retail best practice.

Using proprietary evaluation and measurement methodologies we define shopper missions, explore triggers/barriers to purchase, judge communication programmes and propose strategies that will significantly improve key performance indicators.
Combining shopper understanding with the results of “intelligent” mystery shopping programmes, enables Retail in Action to give brand owners clear insight into what shoppers want.

Retail in Action provides strategies and shopper marketing insights and informed ideas to help brands perform better at retail. We have worked with major brands across all retail sectors providing key insights and guidance to improving performance. We welcome the opportunity to do the same for you.

We look at the world through shopper’s eyes.

It's easy to become bewitched by corporate agenda and solely focus on the individual measures of key business metrics in the belief this will keep shareholders and stakeholders happy. Footfall, turnover, basket size, market share will always be the lifeblood of successful retail – but at Retail in Action we never forget that it’s all about the shopper. Create an environment that people love, an experience that exceeds their expectations and they will keep coming back – making key targets more achievable.

Shopper decision making is ever changing. It was always about price and savvy shoppers would use a repertoire of retail outlets to get the best deals. As disposable incomes have risen, largely fuelled by the consumer economy, shoppers can afford to choose and decisions are now made on the basis of price, quality and experience. But the landscape continues to change and shoppers will expect more...

Think of your favourite shop, what makes it special for you? If you’re anything like the shoppers we work with, it’s special because of how it makes you feel. Shoppers are passionate about shopping – so are we.