Welcome to Retail In Action
Johnathan Webb

Jonathan Webb
What I like about shopping:
I like shopping because it’s everyday and extraordinary, it’s mundane and bespoke. It is tiresome and exciting. It feeds my selfish sense of me, something for NOW, something I share with everyone.
My favourite shop:
My favourite shop is Newdales in Saffron Walden. “The best bike shop in the world”. Exemplary retailing is all about solutions, delivered with plenty of passion built on experience. So many retailers get it wrong; they sell stock and not connections, they don’t know their customers and they don’t know what their shoppers want. My local bike shop knows me, and exactly what they are selling - boys toys and the dream that with the right kit I can win the Tour de France.. I can’t wait to go back...
My favourite brand:
My favourite brand is Disney; not for what they do, although they are masters at it, but for what their audience thinks of them.
What I do at Retail in Action:
Co-Founder & Managing Partner.


Richard Savage
What I like about shopping:
I like the variety of shopping. It’s so colourful and entertaining. And I never tire of it. A great shopping experience makes me happy. A bad one makes me want to kill myself.
My favourite shop:
Well I’ve got 3: 1 - Target in the US I think is the best value-retailer in the world. I always walk out with more than I wanted. The perfect combination of price, quality and shopper experience. 2 -The Ginger Pig off Marylebone High Street is quite simply the most amazing butcher I have seen – outstanding product, engaging and charming staff and reassuringly expensive. And 3. Kristin Baybars’ doll house shop in Kentish Town – the scruffiest most unassuming emporium of all things tiny that makes my youngest daughter happier than Krispy Creme doughnuts.
My favourite brand:
Chanel – for its beautiful things. And its absolute, unswerving commitment to its brand values.
What I do at Retail in Action:
Co-Founder & Managing Partner.



Beth Webster
What I like about shopping:
I like shopping because it is an experience that is always different, each time I go shopping I find new styles I like and this makes it very exciting. I really enjoy bargain hunting whilst shopping.
My favourite shop:
H&M is brilliant there is so much variety and it is very affordable. I like that you can have your favourite styles of clothing in all different colours! I love the summer clothing lines and adore all the colourful jewellery.
My favourite brand:
L’Oreal. I think this is a really great brand and represents a variety of different products which are all of a high quality and reasonably priced. The brand is advertised well with the use of famous people which I feel adds to its appeal.
What I do at Retail in Action:
New business.