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©2004 Retail in Action Ltd
 All rights reserved

our services

• Monitor of retailer marketing activity

• Monitor of brand owner marketing activity

• Measuring effectiveness of in store and brand marketing activity

• Market intelligence for corporate ventures

• Research stimulus

• Merchandising compliance

• Retail brand training

• Identifying best practice in store marketing from around the globe

the benefits

• Customer Insight – “what the customer sees” a real time insight into in store marketing from
  the customer’s perspective to help inform the development of more effective communications– (agencies, retailers, manufacturers)

• Customer understanding – “what the customers thinks” getting under the skin of the shopping
  experience to understand what works, what doesn’t and why?

• Measuring effectiveness - understand the media value and levels of effectiveness of sales promotional activity and store level marketing activity

• Early warning of change to promotional strategy – (agencies, retailers, manufacturers)

• Effective way to check merchandising and promotion compliance – (agencies, manufacturers)

• Objective and consistent visual monitor – (agencies, retailers, manufacturers)

• National representation – (agencies, retailers, manufacturers)

• Ideal pitch tool to quickly gain sector/category understanding – (agencies)

Witness ● Evaluate ● Measure
Visual audits (UK and abroad) ● Visual database ● Observational video
Customer journey video ● In-store debate ● In depth interviews ● Telephone/Exit polls ● Vox pops