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insight reports - example content

Emerging Trends
Key macro issues in retail and consumer trends and how retailers are reacting to them
Killer themes
Key themes and issues around the seasonal promotional period
Changing shopper
Insights into changing customer behaviour, what influences their behaviour and attitudes and how this impacts on shopping habits
Shopping experience
Record of the shopping trip, highlights of evidence of corporate strategy, seasonal themes, promotional vehicles across all media in store
Competitor set
Visual audits, observations and commentary of all the key players
Today’s messages in store
Detailed record of all the key messages in store and medium used to communicate them
Inspiration from elsewhere
Themed observations and highlights from other markets, sectors and categories
Historical perspective
A comparative view of previous activity
 

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Witness ● Evaluate ● Measure
Visual audits (UK and abroad) ● Visual database ● Observational video
Customer journey video ● In-store debate ● In depth interviews ● Telephone/Exit polls ● Vox pops